Deodorant maker sweetens Hip-hop's future
Tired of hip-hop artists that stink? At cobbler's last there's an initiative to fall in high profile rappers and spray-on deodourant, non simply in clubs and concert halls only at the real highest level of the record biz. Island Def Jam Medicine Group and Procter & Gamble's Tag stain have together launched Tag Records, a joint venture hip-hop pronounce to be lED by Island Urban chairman (and knocker) Jermaine Dupri.
The label will encourage newly rap artists - and Tag body spray - starting in May of this year.
There's nothing freshly in a label or musician embracement corporate sponsorship, simply it's unprecedented for a deodorant company to ally itself so in public with a credible and heavy-hitting outfit like Def Jam. Def Wad represents artists such as Jay-Z, Ghostface Killah, Rihanna and Gentlewoman Monarch.
Still, money's money, and Procter & Gamble have a circumstances of it. "To the highest degree artists engender in all likelihood $1m for a marketing budget," explained Dupri. "The Tag artists volition encounter 10 times the typical selling support. It will sacrifice these artists a chance to be and feel just as big as Kanye Occident because the marketing budget is 10 to 20 times as much as the average. Piece it's not really $10-20 1000000, the book of Numbers are up in that area and further northward."
The underhand aroma industry is clearly doing rather better than the record-selling business.
We now bob Hope that other industries will be given the chance to revel Procter & Gamble investment. Let's pay university anthropology programmes ten-spot times their budget, so long as lecturers promise to wear Tag. Schools could be funded by Brut-smelling youngsters. The dankest of cellar punk rock clubs could be kept afloat through the careful applications programme of body spray. What a beautiful, musky future we would experience in.
